Stepping stones to your success are knowing when it is time to promote yourself in business. I hear from many who are on the bubble as to what they want to do in the event they want to become an entrepreneur. I do get the trepidation that comes along with leaving what is thought to be stable employment but what is wrong with promoting your expertise right now? Nothing. There are a few ways to do this on a budget.
Create a Facebook business page and ask others to like it. There are those who may have enough organic traffic that they do not need that extra exposure. If this is too much pressure, build an audience by adding interesting content related to your potential business model. At least three times a week add something directly related to what your project involves, a blog, business website project, community activity involvement.
I know most will attribute this type of exposure to social media but tapping into this resource adds benefit to you and the paper promoting you. Make the call to the editorial department, inquiring about free classified space online or in print.
Another hot spot as many offer built-in media if you are appearing for a speaking engagement, book signing or reading.
Local Small Business
Reach out on networking utilizing these rich venues for mutual business branding. If you book an event with them such as consignment shops for makeovers, (make-up or clothing), offer another community service, the store usually advertises the event and you will promote with flyers you can create right from your own laptop.
Very important as some may offer an author spotlight, creating a themed dinner to match your book. If you are into poetry, and have a book out but finding it hard to promote on a budget, try coffee houses, cafes, tapas bars for starters.
With these ideas and more to come, you have what it takes to hit the ground running-Now go get 'em!
Until next time~