Due Diligence-Get to the point of the matter with a quick synopsis of how you got your start. The relevancy of trial and error will inspire others who may have thought they were all alone in their quest. Be creative but honest. Build a story holding the attention yet captivating their entrepreneurial side.
You Don't Have To Be A Professional Writer-Writing does take some skill but more grammar and complete sentences make all the difference in maintaining and audience and helping them get the point. Bottom-lining to quickly or aggressively will create a sales pitch format that you must stay away from. Add a few anecdotes, sprinkle some cheer and lead up to your point.
Avoid Becoming Sidetracked-Once you have the topic lose the rant by researching what you want to write about. The usual timeframe of the LinkedIn Professional is about 3-5 minutes to read an article. The going rate if you have followers is about 7-10 minutes depending on theme and need.
Understand what your audience is looking for not just what you care about writing about. Many blogs have similar concepts, touch base with your connections and ASK them what their needs are. If you are involved in some of the groups, expound on some of the topics with your own expertise. When the responses come, and they will, you can give direct support with supplemental face time for continued meaningful dialogue.
Stay Relevant-Not just trending which does phase itself out but use real world logic and easy to understand terms so as to not come off overly confident. Nothing wrong with intelligence but there is a time and a place and varying degrees of administering wisdom. No one likes a know it all. Speak truth, keep it simple and do not linger on the same note endlessly. Stop pausing at the green light.
Pardon Me-Come up for air. I one counted 37 words in a sentence that if brevity were keenly observed the passage would have been brilliant. I had to read the words several times, figuring out where the emphasis was supposed to be and hoping I hadn't missed the point. The comments were harsh and let the writer know acidly that time lost on trying to focus did more harm than good. Did I mention the article is question was on selecting appropriate context for leadership engagement? Read and reread before posting-please.
Attitude Is Everything-Mistakes are ok as we all err however if in our writing we become too passionate the delivery may be that of scolding or lecturing. Avoid this notion altogether if you want a steady stream of visitors. One of the goals should be to lead individuals to your business site and other intellectual landscape with the ultimate goal of a meeting. Leave the violins out and champions the drummer, keeping the rhythm balance of life and work balance without exposing your soul in each writing.
All You Have Is All There Is-You do not have to have a degree in every topic but do know what you are talking about. This requires research which I have mentioned but it deserves repeating. Copying and pasting is not blogging. Sending out articles from others is not your personal blog. What you have let your audience know is that you are capable of finding good and sometimes great content but where are you? Posting may give the idea of your agreement of some principles being shared but your words will hold merit once you realize you have a voice.
Let me know if these tips work for you as I plan to revisit the subject again in the future. For now though, even if you are fully employed, if you are planning on writing a blog on LinkedIn or on another platform-let your light shine.
Until Next Time~